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Control Freaks · Campaign Offer · 2026

Solena visual
Campaign Offer · 2026

Control Freaks
× Solena

Building the media brand behind the most ambitious women's network in the Balkans,three platforms, three phases, one continuous world.

Video·Social Media·Paid Ads·3 months
About Solena

Not an App.
A Movement.

Solena is a living ecosystem built for ambitious women in the Balkans,a community where real entrepreneurs, founders, and leaders connect, grow, and build together. Events, platform access, mentorship, and a network that actually means something.

The problem is not awareness. It is positioning. Women in the region who are building serious businesses have no dedicated, high-quality space that treats them as the leaders they already are. Solena changes that.

The Opportunity

Position Solena not as a networking app but as the media brand and cultural force behind women's ambition in the Balkans.

Membership Tiers

Three levels of access,20€ / 50€ / 100€,each with distinct value. Content must make each tier feel earned and desirable.

Solena community
Campaign Strategy

Three Months.
Three Phases.

Each month has a clear strategic objective. The content builds on itself,awareness creates the foundation, community deepens the world, conversion turns followers into paying members.

Phase 01 · Month 01
Awareness
"Make the world see Solena as more than an app."

Introduce the brand through real women, real stories, real ambition. Cinematic storytelling that makes the audience feel the energy of the Solena community before they even know what it is.

Storytelling-first  ·  Brand recognition  ·  Emotional hook
Phase 02 · Month 02
Community
"Show what it feels like to be part of this."

Go deeper into the Solena world,events, conversations, behind-the-scenes, member stories. Content that makes the audience feel like they are already on the outside of something real and valuable.

Event content  ·  Community building  ·  FOMO creation
Phase 03 · Month 03
Conversion
"Turn followers into paying members."

Drive membership sign-ups across all three tiers. Real testimonials, clear value showcase, and targeted paid advertising that converts the audience already warmed up by the previous two months.

Paid ads  ·  Membership conversion  ·  ROAS tracking
Content Strategy

The Content Mix

Every piece of content has a purpose in the larger narrative. The balance is intentional: lead with stories, support with events, educate with depth, convert with product.

40% Storytelling

Real women. Real businesses. Real stories of what it means to build something in the Balkans. This is the emotional core of the brand.

30% Event Content

Pre-event hype, day-of coverage, post-event recaps and testimonials. Every event becomes a month of content and a sales tool for the next one.

20% Real-Talk Education

Industry insights, business lessons, failures and wins. The content that builds trust, authority, and makes Solena the go-to source for ambitious women.

10% Platform & Product

Membership tiers, community features, platform highlights. Shown through real usage, not feature demos. Always tied to emotional value.

Collaboration Packages

Three Packages.
One Partner.

The offer is structured around your growth pace and budget. Each package stands alone,no lock-in beyond the 3-month minimum, no hidden costs, no surprises.

The Event Growth & Scale add-on is available separately at any stage.

Package 01
Starter
Monthly retainer
700 EUR /mo.
3 months · 2.100 EUR total · No paid ads

Consistent presence and strong visual foundations on all three platforms. The right start for a brand that is building its voice.

2 videos + 2 carousels / month  ·  IG, TikTok, Facebook
Package 02
Growth
Monthly retainer
1.300 EUR /mo.
3 months · 3.900 EUR total · No paid ads

The content engine. A full creative system that builds community, develops the Solena series narrative, and drives consistent engagement growth.

4 videos + 4 carousels / month  ·  Strategy + series development
Platforms · All packages
Feed + Reels + StoriesInstagram
Short-form videoTikTok
Page + contentFacebook
Package 01 · Monthly Retainer

The Starter

700 EUR / month  ·  3-month minimum  ·  2.100 EUR total

Consistent, professional presence across all three platforms every month. Two short-form videos and two carousels that build the brand story, establish the visual language, and grow the audience steadily,without burning budget on paid ads before the organic foundations are strong.

Content · Every Month
  • 2 short-form videos (IG Reels, TikTok, Facebook)
  • 2 carousel posts (storytelling or educational)
  • All formats optimized per platform
  • Captions, hashtag strategy, posting & scheduling
Strategy & Management
  • Monthly content calendar
  • Basic creative strategy direction
  • Social media management (IG, TikTok, Facebook)
  • Monthly performance snapshot
!
Not included: Paid advertising management and ad budget. Creative strategy series and engagement optimization. Available in Package 02 and 03.
Package 02 · Monthly Retainer
Growth content production

The Growth Engine

1.300 EUR / month  ·  3-month minimum  ·  3.900 EUR total

The full content system. Four short-form videos per month,including one episode of a developing content series,and four carousels with stronger storytelling and strategic depth. We monitor trends, optimize engagement, and send weekly updates so you always know what is happening.

Content Series Development

One video per month is part of an ongoing series,a recurring format that builds an audience that comes back for the next episode. The series grows with the community.

Engagement Optimization

Trend research and adaptation, community response strategy, best posting times analysis. Content that works with the algorithm, not against it.

Reporting

Weekly status updates and full monthly performance report: reach, growth, engagement rate, content performance breakdown, strategic recommendations.

!
Not included: Meta Ads management and ad budget. Available in Package 03.
★   Package 03 · Recommended

The Premium System

2.000 EUR / month  ·  + Ad budget directly to Meta

Everything in Package 02,six videos per month, four carousels, full social management, creative strategy, weekly updates,plus the paid advertising engine that converts the audience we have been building into paying Solena members.

Meta Ads · Full Management

Campaign setup, running, and optimization from day one. Weekly performance optimizations, bi-monthly paid media report: costs, ROAS, conversions, audience insights.

Up to 10 Ad Video Variations

Different hooks, formats, and messaging angles tested in parallel. Fast iteration,weak performers paused, strong performers scaled. Creative is always free and unlimited.

The Only Extra Cost

Ad spend for Meta is paid directly to the platform,it is not included in the 2.000 EUR retainer. We recommend starting with 300–600 EUR/month and scaling based on results.

Premium management
Our Recommendation.

Start with Package 03 from month one. The organic and paid engines work best when they run together,every strong organic video becomes ad material, and every ad creates followers who engage with the organic content.

Add-On · Available at any stage

Event Growth
& Scale

A complete event content and advertising cycle. Designed to make every Solena event a growth engine,not just for the day, but for the months that follow. Each event becomes a recruitment tool for the next one.

Solena event production
From the First Teaser
to the Final Recap.
One Full Cycle.

Pre-event hype, event day production, post-event campaign,built as one continuous piece of content that turns every event into a month of social proof.

6.500 EUR per event cycle · Ad budget separate
Pre-Event · 2 Weeks
  • 2 weeks of hype content (teaser videos, countdown posts)
  • Meta ad campaign to drive event registrations
  • Stories strategy for daily event anticipation
  • Email & paid retargeting setup for warm audiences
Event Day Production
  • Professional photo + video team on-site
  • Director-led coverage: structured, nothing improvised
  • Live Stories coverage during the event
  • Raw footage delivered for full post-production
Post-Event Content
  • 5–8 edited short-form videos (highlights, testimonials, recaps)
  • Emotional storytelling edit of the full event
  • Speaker and member testimonial cuts
  • Platform-optimized versions for IG, TikTok, Facebook
Post-Event Paid Campaign
  • Meta Ads campaign to scale post-event reach
  • Retargeting: event attendees + engaged non-attendees
  • Drive membership sign-ups using event social proof
  • Performance report: ROAS, conversions, audience growth
Every event sells the next one. The content system is built so that post-event videos and testimonials become the most powerful recruitment material for the next event cycle. The investment compounds over time.
Investment

Pricing

Package 01 · Starter
Starter
700 EUR
Per month  ·  3-month minimum  ·  2.100 EUR total
Includes
  • 2 short-form videos / month
  • 2 carousel posts / month
  • Social management (IG, TikTok, Facebook)
  • Content calendar
  • Captions + hashtag strategy
  • Posting & scheduling
  • Monthly performance snapshot
Package 02 · Growth
Growth
1.300 EUR
Per month  ·  3-month minimum  ·  3.900 EUR total
Includes
  • 4 short-form videos / month (incl. 1 series episode)
  • 4 carousel posts / month
  • Full social management (IG, TikTok, Facebook)
  • Creative strategy + content series development
  • Trend research & adaptation
  • Engagement optimization
  • Weekly status update
  • Monthly performance report (reach, engagement, growth)
Recommended
Package 03 · Premium
Premium
2.000 EUR
Per month  ·  + ad budget directly to Meta
Includes: everything in Growth plus
  • 6 short-form videos / month
  • Meta Ads: setup, management, optimization
  • Up to 10 ad video variations / month
  • Weekly campaign optimization
  • Paid media report 2× / month (costs, ROAS, conversions)
  • Ad creatives: free and unlimited
Add-On · Per Event Cycle
Event Growth & Scale
6.500 EUR
Per event cycle  ·  Ad budget separate  ·  Can be added to any package
Includes
  • 2-week pre-event hype content + Meta ad campaign
  • Event day: professional photo + video production
  • 5–8 post-event videos (highlights, testimonials, recaps)
  • Post-event paid Meta campaign
  • Meta Ads management for the full event cycle
  • Full event performance report
Ad budget is not included in any package. All prices cover strategy, production, and management only. Meta ad spend is paid directly to Meta and agreed separately. For Package 03, we recommend starting at 300–600 EUR/month.
Offer Overview

Package Comparison

Solena · 2026. All options in one place.

Service Package 01
Starter
Package 02
Growth
★ Package 03
Premium
Event
Add-On
TypeMonthlyMonthlyMonthlyPer event
Short-form videos / month246·
Carousel posts / month244·
Social management (3 platforms)·
Creative strategy + content series··
Trend research & adaptation··
Engagement optimization··
Weekly status update··
Meta Ads management··
Ad video variations (up to 10)···
Paid media report (2× /month)···
Event day production (photo + video)···
5–8 post-event video edits···
Ad creatives: free & unlimited··
Price700 EUR/mo.1.300 EUR/mo.2.000 EUR/mo.6.500 EUR
Why Control Freaks

Notes
& Terms

  • All prices exclude VAT.
  • Ad budget for Meta (Package 03 + Event add-on) is paid directly to Meta,it is not included in the retainer price.
  • Minimum engagement period for all retainers: 3 months. Cancellation notice: 30 days in advance.
  • One round of revisions is included per deliverable.
  • Ad creatives (all formats: feed, story, reel ads) are produced free of charge in Package 03 and the Event add-on.
  • The Event Growth & Scale add-on can be added to any package at any point during the collaboration.
  • This offer is prepared individually for Solena. If anything is unclear or needs adjustment, reach out immediately.
  • Offer valid 30 days from the date of delivery.
Control Freaks approach
Campaign Offer · Solena · 2026
Built for Solena. Not a template.

This offer reflects our understanding of who Solena is and where it is going. The strategy, the content mix, the phases,everything here is designed specifically for this brand and this moment.